The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Brafton CEO Richard Pattinson predicts the future of content marketing
The content marketing of the recent past is not the content marketing of now. Brafton’s CEO gives his insight on the industry and what it takes to succeed.
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Social influencers: Who, why and how they help marketers
Does your social media marketing strategy involve engaging with influencers? Find out why it may be time to reach out.
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Visualize it: Your brain on social media
It’s time to pay attention to the “media” portion of social media. Here’s how.
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Why (and how) you should use social media to create content
Social media is critical in creating content, and BuzzSumo is a great way to discover shared content. Just ask Steve Rayson, director of the company.
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Spend smart: Learn how to budget your social marketing
Unsure how to get the most out of your social media marketing budget? Let Brafton be your guide with our hypothetical case study.
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Brafton’s Weekly Content Marketing Roundup: March 20 – March 24
From customer case studies to the power of social ads, see what’s new in this week’s roundup.
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The power of cross-channel consistency for SEO and beyond
From storytelling to credibility, consistency in cross-channel marketing supports far more than SEO.
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How to post on Pulse to reach the heart of the conversation
For B2B marketers, LinkedIn Pulse is quickly becoming an invaluable tool. Learn how to create content that resonates and engages your professional audience.
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