The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

Join the conversation and let’s grow together!

Video marketing can help you reach your commercial goals.

Apr 07, 2017 Content Strategy Eric Wendt

Don’t dismiss the commercial value of video marketing

Looking to appeal to customers and increase sales? First understand the commercial value of video marketing.

Attract prospects with inbound marketing.

Apr 06, 2017 Content Strategy Eric Wendt

Content marketing has left outbound efforts in the dust

Inbound marketing is the new norm, and quality content is key to its success.

Rock your marketing goals with this approach to analytics

Apr 05, 2017 Content Strategy Brendon Cottreau

Google Analytics goals: Your ticket to going platinum

Sit in the front row as Brendon Cottreau walks you through setting up Google Analytics goals that will deliver ROI on your hard work.

Writer's block getting you down?

Apr 03, 2017 Content Creation Michael O’Neill

Is writer’s block sabotaging your content strategy?

Stuck with writer’s block? A Brafton content expert diagnoses the real issue behind your writing symptoms to get you back on track.

Apr 03, 2017 Life At Brafton Tressa Sloane

Alex Dorian: Brafton’s own world-traveling, technical-writing rocker

Alex Dorian’s writing skills have taken him halfway across the world and given him valuable insight into content marketing.

These tools make social marketing easier

Apr 03, 2017 Content Distribution Tressa Sloane

9 must-use plug-ins, add-ons and extensions for social media marketers

Get even more out of your social marketing strategy with the nine plug-ins, add-ons and extensions Brafton’s social strategists can’t live without.

Brafton Weekly Roundup

Mar 31, 2017 Content Strategy Tressa Sloane

Brafton’s Weekly Content Marketing Roundup: March 27 – March 31

This week we’re looking at the latest updates in social media marketing, how to lower email unsubscribe rates and a whole lot more.

Mar 31, 2017 Content Strategy Tressa Sloane

Putting the pedal to the site traffic metal with social media [success story]

Increasing your Twitter and Facebook followers is great, but here we show how social media did even more for a client.

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