LinkedIn Marketing Services

Social Media Posts

The best way to keep your professional connections engaged is by posting quality content consistently. That’s why Brafton’s social media consultants work directly with our content strategists and creatives to create, distribute and promote posts that keep you in touch with your audience and help raise brand awareness through effective LinkedIn content creation. Moreover, we’ll also provide recommendations for content topics, hashtags and industry news to keep your posts relevant. These efforts dovetail perfectly with social selling initiatives, ensuring every update, infographic or article nudges prospects closer to conversion.

Below is a list of custom posts we can create:

• Informative and highly useful text-only posts (1,300 characters or fewer) optimised for lead gen and engagement.
• Long-form content, such as blog posts or thought-leadership articles, through LinkedIn’s publishing platform, which positions your executives as authorities in your industry.
• Sponsored content and sponsored messaging that target your ideal audience using sophisticated LinkedIn targeting parameters.
• Third-party content that is valuable to your connections and amplifies your advertising efforts.
• Original photos, graphics and other eye-catching visual content that stop the scroll and boost ad performance.
• Original video content that gets engagement and starts conversations.
• Company updates and milestones that demonstrate your organisation’s impact.
• Links to your latest research and other original content engineered for quality leads and measurable business outcomes.
• Much more.

Social Videos

Social engagement videos are a great way to build your brand’s identity and gain traction among connections, especially when that video content is short, well-scripted, captioned and worth sharing. In fact, more than half of all video marketers use LinkedIn to distribute their content, and of those, 84% say they’ve been highly successful.

Brafton’s social strategists collaborate directly with our creative teams to produce social-first, 30- to 45-second video marketing solutions for your brand that:

• Grab users’ attention as they scroll through their LinkedIn feeds, enhancing brand visibility and bolstering your LinkedIn strategy.
• Construct brand credibility by showcasing your notable clients, success metrics and industry accolades.
• Demonstrate your expertise to an elite professional audience that values substance over fluff.
• Encourage likes, comments and shares that expand your network and feed future business lead generation.

Social Listening

It’s no secret that reputation is paramount in professional circles, and social listening – finding out what people are saying about your brand or its competitors on social media platforms – is how you keep tabs on the public’s perception.

Brafton’s social media strategists monitor multiple social channels, including LinkedIn groups, and pay close attention to brand mentions to strengthen your LinkedIn presence. Some of the tasks involved in social listening include:

• Collecting and analyzing data about likes, comments, reshares and posts that tag or refer to your brand, feeding insights back into data-driven optimisation efforts.
• Responding appropriately when you receive feedback, reinforcing relationships that fuel ongoing lead generation.
• Flagging misinformation about your company, its products or services.
• Answering the questions that your connections may have asked about your brand to maintain trust with decision makers.
• Helping your company address issues raised by unhappy customers and other stakeholders.

Custom Reporting

There are three phases to every successful LinkedIn marketing strategy: Plan, build and report. Our social teams start the planning phase by evaluating the state of your current LinkedIn campaigns and LinkedIn ads through benchmark reporting. Next, they build your audience and launch content campaigns. Finally, they report on the performance of those campaigns and provide data-driven recommendations for future tactics and strategic revisions that elevate your advertising efforts.

As part of Brafton’s LinkedIn marketing services, some of the key metrics we look for include, but aren’t limited to:

• Followers and audience growth across the LinkedIn platform.
• Visitors and traffic quality, ensuring you attract the right professional services prospects.
• Impressions and reach across paid campaigns managed by our linkedin ads agency experts.
• Engagements (likes, shares, comments) that signal authentic interest and inspire social proof.
• Mentions.
• Clicks and on-platform actions tied back to conversion tracking for true ROI visibility.
• Branded hashtags.
• Important industry buzzwords.
• Relevant conversations about the state of your industry.

Social Media Ad Management

LinkedIn offers paid ad campaigns to help businesses expand their reach to new audiences.

Brafton can take the reins on these paid campaigns to help boost brand awareness and engagement. We can:

• Create text ads that align with your overarching LinkedIn ads strategy.
• Produce video ads that captivate high-value decision makers.
• Set up dynamic ads tailored to individual users, leveraging LinkedIn targeting to maximise relevance.
• Launch message ad campaigns, including sponsored messaging, that nurture prospects and drive lead gen.
• Manage LinkedIn-sponsored content campaigns with meticulous ad management and continuous optimisation.
• Help you allocate your spending across different social media channels (e.g., Facebook ads) while maintaining crystal-clear conversion tracking.

Social Media Contest Creation and Management

A primary reason for using social media is to build relationships with other users. After all, it’s called social media for a reason: You’re expected to find new and interesting ways to interact with your audience. One exciting way to achieve that? Holding a contest!

We’re experts at making these contests fun, engaging and interactive for both participants and viewers alike. It doesn’t matter what type of contest you’re looking to run – we have the skill set to make it happen!

Brafton’s experienced social media strategists can ideate, strategize, launch, manage and measure unique social media contests, surveys and other user-generated campaigns through your brand’s LinkedIn account, including influencer marketing initiatives, LinkedIn outreach programs and paid advertising efforts that spark widespread buzz.

Content Creation

It goes without saying that you’ll need well-researched, highly informative thought leadership content to engage professional users on LinkedIn. Without this type of content, your brand will struggle to build rapport with decision-makers and establish authority in your industry.

Perhaps no other platform is as well-suited for long-form content as LinkedIn, where readers are professional, informed and appreciate in-depth insights. Especially in B2B topics, longer articles can outperform shorter blog posts on LinkedIn. As part of our LinkedIn content creation services, our in-house, industry-steeped writers, designers, videographers and editors can create compelling copy that lives on your website and is distributed through the world’s largest professional network. Our LinkedIn strategy ensures that all the content we create is tailored to your target audience, optimised for sponsored content opportunities, aligned with your LinkedIn ads management framework and expertly crafted to turn leads into prospects, and prospects into paying customers.