The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Leading edge: Do I really need to outsource my content marketing?
Unsure whether ’tis better to outsource or keep your content marketing in the family? Brafton CEO Richard Pattinson soliloquies on the best
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6 secrets to creating a successful eBook
Not all eBooks are created the same, but by following these six secrets, your eBooks can best the rest.
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There’s a stat for that: The strange and surprising side of social [infographic]
The ubiquity of social media has made for some off-the-wall statistics. Dig in.
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Run, Emily, Run! A Braftonian takes on the Boston Marathon
Boston’s Emily Clark has mastered Content Marketing Strategies, but now she’s taking on a bigger task: The Boston Marathon.
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Turn negative feedback into a social media customer service win
GASP! You got a dreaded negative comment on social media. Here’s how to handle it like a pro.
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Close the lead generation gap with mid-funnel content [success story]
Are you seeing a lot of organic traffic but not enough conversions? You might need to invest in more mid-funnel content.
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How Video Blogs Offer You Maximum Bang For Your Buck
Video blogs offer big marketing potential for small spend. Are you taking advantage of them?
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Brafton’s Weekly Content Marketing Roundup: March 6 – March 10
From capturing leads to the state of digital marketing, we’ve got it all in this week’s roundup.
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