The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Bill Cooper: From YouTube wunderkind to content marketing strategist
After seeing the strength of content marketing in his teenage years with his successful YouTube channel, Brafton’s Bill Cooper knew he had to make his career in the industry.
Learn More
Are your ad dollars going to Tinder instead of Facebook?
It’s a typical post-workout Wednesday evening and you’ve settled into watching mindless television. You pull out your phone and think, “What’s my weekend plan? Perhaps I should try to find a date.” You open up Tinde
Learn More
How to up your B2B content marketing game
Whether the target audience is consumers or other businesses, marketers have a lot in common (beyond caffeine addictions, I mean). Hey, the numbers don’t lie. For instance, data shows the vast majority of both B2B a
Learn More
How to flex your subject matter expertise with content marketing
Do you want your audience to rely on your brand as an authoritative voice? Then you’ve got to put your subject matter expertise to the test.
Learn More
What you need to know about customer testimonials
All too often, content marketing is all about “me.” When building content marketing strategies, it’s easy to get caught up in what you want to say about yourself – your messaging, your value propositions, your
Learn More
3 reasons your content sucks
You thought you had everything figured out, and that’s exactly where you went wrong. You learned your products inside and out, learned your company values, learned about the market. Then you wrote a month’s worth of
Learn More
Are you there, Brafton? It’s me, Dominick Sorrentino
It all started with God. Or was it dog? No, it was definitely God, at least the way Dominick Sorrentino tells it. “I went to a Catholic Pre-K, and the class was trying to spell ‘God’ one day,” said Dom, a Senior Wri
Learn More
How do you create content that Google loves?
It’s a trick question. What you should be asking yourself is, “How do I create content people love?” Google has advanced to the point where its algorithm has an advanced understanding of searcher intent and content
Learn More
Subscribe to
The Content Marketer
Get weekly insights, advice and opinions about all things digital marketing.
