The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
How to interpret your average session duration
Numbers don’t always tell the whole story – and that’s especially true when you’re talking about site analytics. Here’s what you need to know about average session duration.
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The four sales funnel metrics you should care about
Don’t be left in the dark when determining how well your marketing initiatives are working. Collaborate with your sales team to gain valuable performance insights.
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A Content Marketer’s Guide to Creating Personas
What happens if your buyer personas don’t actually see your content? Here’s how to define and delight your content marketing personas for a more targeted content strategy.
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The Content Marketing Weekly: The best B2B stats and optimizing the funnel
Looking for the latest on video marketing, B2B industry stats or the success of the content marketing funnel? Then you’re in for a treat this week.
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A positively easy technique for measuring content marketing [success story]
We live in a world that is data-rich and information-poor. I’m talking to you, Mr. or Ms. Executive. I’m telling you that your pretty dashboard is good for one thing: Looking pretty. But it’s not your fault. The p
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What does it mean to blog?
Sometimes we get so wrapped up in meeting deadlines, posting content, researching and brainstorming new ideas, applying keyword research techniques and analyzing data that comes in on our website’s performance that
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This is why parents make awesome content marketers
Becoming a parent changes you. One minute you’re dancing on top of a table in Cancun, the next you’re pushing a double stroller through Costco. And although swapping daiquiris for diaper duty may render
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Going the distance with Content Marketing Strategist Emily Clark
Whether it’s keeping her clients happy or running the Boston Marathon, Emily Clark knows what it takes to reach the finish line.
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