The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Re-branding and how it impacts your bottom line
Re-branding can tamper with customer loyalty. Make sure you get it right and keep consumers coming back.
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Lead gen from B2B branded content: What you need to know
If you’re looking to move your visitors further down the sales funnel, then you’ve got to use B2B branded content. Here’s how.
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There and back again with Senior Editor Jeff Keleher
Senior Editor Jeff Keleher went from content marketing writer to manager to writer again during his wild ride at Brafton.
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Brafton’s Weekly Content Marketing Roundup July 17 – July 21
This week, we’re talking about the importance of content personality, where marketing is headed in 2018 and lots more.
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A winning personality: How to make your content shine
Content with no personality will fall flat in front of your prospects. Learn how to create a stellar personality that’s right for your brand and audience.
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Is your content activating your brand? It should be
Businesses just like yours are spending close to $700 billion a year on brand activation efforts. And it makes sense. Today’s consumers and end users are inundated with so much media it’s a wonder they haven’t grown
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How to differentiate your brand from your founder
Ninety percent of American businesses are family-owned and operated, and many utilize their founders as the cornerstone of their brand. Even large, well-known brands like Harpo and Bloomberg are synonymous with thei
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Poems and puns: All about editorial with Managing Editor Quintin Collins
What do poetry and content marketing have in common? Brafton’s very own Managing Editor Quintin Collins.
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