Blog | Brafton

The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

Join the conversation and let’s grow together!

Make your B2B content marketing more human.

Aug 04, 2017 Content Creation Eric Wendt

Boring B2B content? It doesn’t have to be that way

Forget stuffy and sterile. B2B audiences want to talk to a human being.

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Aug 03, 2017 Content Creation Stefanie D’Aulizio

How to make content marketing for tech successful

When people hear I work in marketing, they automatically think of cool designs, public relations events, Snapchat and other trendy pursuits. When I tell them I do marketing for an information technology company, the

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Aug 02, 2017 Content Creation Tressa Sloane

Make sure your brand never goes out of style

If you don’t have style, you don’t have much. Learn how to create a style guide that makes your content consistent and engaging.

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Aug 01, 2017 Content Creation Jessica Wells Russell

3 steps for mastering your brand voice through content marketing

Not only is content marketing an incredibly effective way to connect with customers, it can result in higher conversion rates at a fraction of the cost of traditional marketing. What does this mean for your business

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Jul 31, 2017 Content Creation Eric Wendt

Build, bond, repeat: How to develop your brand with content marketing

Branding is about more than killer collateral. Sure, pithy tag lines and eye-catching color schemes won’t hurt your sales sheets, but consumers expect more. They want a story, and a promise. They’re paying attention

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