Blog | Brafton

The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

Join the conversation and let’s grow together!

Feb 26, 2025 Content Analytics Jesse Templeton

What Are Marketing Metrics? Unlocking the Data Behind Your Campaigns

Discover what marketing metrics are, why they matter and how to use them to measure and improve campaign performance.

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Feb 25, 2025 Paid Search Dominic Tortorice

5 Google Display Network Best Practices Driving Campaign ROI (Infographic)

Deciding how to target audiences with your display ad campaign? Read about these five best practices for getting the most ROI on the Google Display Network.

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Feb 25, 2025 Content Strategy Alexander Santo

SEMrush Keyword Magic Tool: How to develop an enchanted content strategy (tutorial)

Learn how to create a competitive keyword strategy with the SEMrush Keyword Magic Tool.

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Feb 25, 2025 Content Marketing Madelyn Gardner

A Complete Guide to Marketing Degrees and Paths to Success

What is the degree you need to work in marketing? There are multiple to choose from! Find out here.

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Feb 25, 2025 ai Florian Fuehren

How To Use AI for Personalized Marketing in 2026

Using AI for personalized marketing can save time and resources while maximizing engagement, but only if you get it right.

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Feb 24, 2025 Brafton Research Lab Molly Ploe

Considering ‘Experience’ in a Post-E-A-T World (Updated Study for E-E-A-T) [Infographic]

In Sept. 2022, I published my year-long study on E-A-T, wherein I evaluated 647 SERPs, took notes, and drew conclusions about how organizations could establish E-A-T. Three months later, Google added a second E. In

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