Blog | Brafton

The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

Join the conversation and let’s grow together!

Feb 13, 2025 Social Media Chad Hetherington

Here’s Why You Should Search Your Brand Name in Online Forums

Have you ever searched Reddit for your brand? If not, here are 5 reasons why you should that can reveal valuable insights about your business.

Learn More

Feb 13, 2025 ai Chad Hetherington

This Study Says Companies Aren’t Benefitting From AI — Here’s Why

Researchers say that AI adoption is failing — but it’s not for a lack of tools’ capabilities. Some employees are having a hard time building trust.

Learn More

Feb 12, 2025 Content Analytics Anthony Basile

Traffic Source: A Simple Guide To Attributing Website Traffic

Learn why traffic source attribution is so important to digital marketing and find out how to make it work for you.

Learn More

Feb 11, 2025 Social Media Ashlee Sierra

What Is a Social Media Strategist, and What Role Do They Play in Your Marketing? (Infographic)

Take a walk in a social media strategist’s shoes to find out what this role entails and why it’s key for marketing, advertising and branding!

Learn More

Feb 11, 2025 Social Media Anthony Basile

How to live tweet an event (Everything you need to know)

How does live tweeting attract attention to your business, what types of events are best for this social media strategy and what best practices should you follow? Let this blog post be your guide.

Learn More