Blog | Brafton

The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

Join the conversation and let’s grow together!

Mar 06, 2025 Content Marketing Ashlee Sierra

The Coca-Cola Marketing Strategy: Connecting, Engaging and Inspiring Audiences

What’s the secret behind the crisp Coca-Cola marketing strategy? Let’s find out!

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Mar 06, 2025 ai Chad Hetherington

OpenAI Unveils Its ‘Orion’ Project — GPT-4.5

In the OpenAI-verse, stirrings of something called ‘Orion’ began surfacing late last year. On February 27th, 2025, OpenAI officially announced GPT-4.5 — their “strongest GPT model” yet, available now as a research p

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Mar 05, 2025 Content Marketing Élise Fenwick

Learn From the Best: 6 Companies With Good Marketing Strategies

Learn from 6 companies with good marketing strategies that create impactful campaigns and connect with audiences.

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Mar 05, 2025 ai Florian Fuehren

AI-Powered Campaign Management: How To Leverage Tech To Get Ahead in 2026

Unlock AI marketing secrets in 2025: Learn how to leverage cutting-edge tools, avoid pitfalls and supercharge your campaign management strategy

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Mar 04, 2025 Content Marketing Aleisha White

AIDA in Marketing: Classic Framework or Outdated Model?

Learn how the AIDA model can help grow your business by engaging customers at every stage of their buying journey, and how to customize it for your brand.

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