The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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63% of social media users get news from Twitter & Facebook [Study]
Pew data shows it’s time for marketers to get in the news game with their content strategies. Readership is up 10% in the past two years.
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Content marketing influences 51% of web conversions for insurance company
Here’s how an insurance company supplemented its existing blog with a learning center that focused on content for SEO and saw major results.
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48% of marketers say email is most successful lead gen tactic [data]
Email marketing is one of the most effective lead generation tactics, but sending too often or too little can annoy readers.
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Successful influencer marketing demands custom content
Content is the hinge that brings industry influencers and brands together. Augure data shows why it’s a common part of influencer marketing.
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4 Crazy content experiments to try this summer
The summer’s heating up, and brands should try these four content marketing experiments to make it a stand out sales season.
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How to craft the perfect content marketing calendar (in 7 steps)
Content calendars ensure your results turn out exactly as you envisioned when you invested in content marketing services.
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The best times to publish content for engagement [Data]
You might be missing the best times to publish content online. TrackMaven suggests a publishing schedule for better engagement:
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Behind the scenes look at what content writers do at Brafton
There’s a lot that goes into the day-to-day for a Brafton writer besides writing. Here’s five writers’ perspectives.
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