The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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The 6-step guide to running your first Facebook ad
How to successfully set up your first Facebook ad, with tips from Brafton’s social media team.
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Do I need marketing technology? 60% of brands say yes
Marketing technology is becoming a bigger focus for brands in 2015 as they look to data to inform their strategies.
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Content marketing news roundup: June 2015
The latest content marketing news includes updated social media guidelines from the FTC, Mary Meeker’s Internet Trends Report and more.
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How brands can do a better job at social media customer service
Social media marketing is an opportunity for brands to provide customer service, but few respond quickly – if at all.
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Why CEO interviews are a good first step in video marketing
Trouble convincing your bosses you need content marketing? Explain your strategy starts by featuring them in executive interview videos.
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How to lower ecommerce abandonment rates with content
Brafton’s content strategy focused on SEO & engagement, but it helped our ecommerce company generate more conversions.
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Is influencer outreach missing from your content marketing strategy?
84 percent of marketers plan to increase their influencer outreach strategies in 2015, according to new research.
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3 Twitter updates marketers should know about
Twitter is introducing new ways for brands to interact with videos, customer service and sales.
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