The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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59% of marketers plan to increase real-time marketing budgets [data]
Examples of real-time marketing techniques, and how to make these campaigns more successful.
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4 content marketers with 3 jobs (in less than 3 years) all at Brafton
Four content marketers discuss the changes they’ve seen while working at Brafton over the past three years.
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How to get more organic traffic? Update your landing page content
Has it been too long since you updated landing pages? We helped our client optimize for search & UX to get 20% more organic traffic.
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55% of marketers struggle to get their messages to stand out
Companies are creating content, but their efforts are falling short of expectations because of three top challenges they face.
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3 Ways B2B software content writing goes wrong (& how to get it right)
One in five companies Brafton works with operate in the tech and software space. Here’s our tips for outsourcing B2B tech content.
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5 Types of content B2B software companies need (besides blogs)
Here’s a list of the content formats B2B software companies need to reach their most important marketing goals – lead gen & thought leadership.
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The best time to plan holiday marketing campaigns? Now
Non-holiday businesses see 40% of their total sales in the last two months of the year – we recommend planning a big campaign now to end the year strong.
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The best content for B2B tech link building (data)
What pages typically see the most backlinks on B2B tech and software websites? Here’s Brafton’s analysis of more than 80 clients.
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