The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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4 Reasons to increase your video budget [Video]
If you're in budget-planning mode – you'll want to listen to my four top reasons why you can't afford to leave video out.
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Brafton & AMA to host Boston content marketing event Oct. 6
Brafton is teaming up with American Marketing Association’s Boston chapter on Oct. 8 to host a marketing event in Microsoft’s NERD center in Cambridge.
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How to build web conversions when people “don’t get” what you do
A content strategy that featured blogging and infographics resulted in a 65% higher conversion rate for one B2B software client.
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The most effective videos for marketing (Study)
Research from Ascend2 shows the most effective videos for marketing are also the hardest to create. Here’s a breakdown of the top-ranked video formats for marketing results, and tips on winning strategies.
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5 Brilliant content ideas from #CMWorld 2015
Insights from Content Marketing World that will help marketers focus on big-picture wins.
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Top Content Marketing Takeaways from #Inbound15
The Brafton team was busy this week talking content, meeting fellow marketers and gaining strategy inspiration at Hubspot’s annual Inbound conference in Boston. Here’s just a few of our favorite lessons from Inbound
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Why half of web content goes unnoticed (& how to stand out)
A BuzzSumo/Moz study shows over 50% of content lacks links and shares. These 7 insights can help you create share-worthy content.
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3 must-haves for a winning social media strategy
Our client understood the importance of social media, but didn’t have the time or resource to post consistently. Here are three ways we boosted Facebook engagement and brought more referral traffic to their website.
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