The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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3 steps to lowering your corporate blog’s bounce rate (by 80%!)
Industry: Assisted living Content: In–depth blog posts, news articles, social media promotion Highlights: 80% lower bounce rate year over year, conversions up 130% When people discuss care options for seniors
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3 Ways content marketing can be used as a sales tool
A smart salesperson understands the power of content marketing, but still might be underutilizing content as a sales tool. Here are 3 ways sales teams can leverage content.
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How to shed light on “dark social” referral traffic in Google Analytics
Did you know estimates peg 70% of social shares today as “dark social”? Here’s a Google Analytics workaround.
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Reduce Dark Social in referral traffic [Video]
Tips to gauge Dark Social shares for better referral traffic estimates in Google Analytics.
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How to get 25% more referral traffic through email newsletters
The missing piece in your content marketing puzzle? Email newsletters
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9 Steps to great content marketing, recapped in #amaBOSchat
Here are takeaways and quick tips from the content marketing Twitter chat hosted by Brafton and the American Marketing Association.
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10 Can’t-miss stats from CMI’s 2016 State of B2B Content Marketing report
Here are quick, actionable highlights from the 2016 marketing trends outlined in Content Marketing Institute’s newly published State of B2B Content.
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5 Conversion hacks from Larry Kim at #SMX EAST
Larry Kim shares 5 CRO hacks from SMX East, covering why you should kill your landing pages and how to replicate your customers.
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