The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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2 easy steps to get more return on high-value content
If you're investing in high-value content, great! But make sure you follow these two steps first.
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Get more return on high-value assets [Video]
If you're investing in high-value content, great! But make sure you follow these two steps first.
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5 steps to create content for the buyer’s journey
When you map out the buyer journey, you can more accurately cater to your target audience’s needs and be there to help them find what they’re looking for.
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What do these Super Bowl 50 ad spots have in common?
What do these Super Bowl 50 ad spots have in common? They’re all either exciting, funny or interactive, and most of all, they’re already out.
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7 real-life stories of when social ads worked
The story of a social media marketer who was apprehensive about the effectiveness of social ads – until she had first-hand success with one.
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Why Wikipedia and IMDb’s user intent strategies work so well
Great SEO is deeper than keywords. It requires understanding people. Satisfying a user’s intent is one of the largest tasks for ensuring healthy SEO.
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Search landing pages could be the answer to more qualified web leads [success story]
Search landing pages move buyers further down the sales funnel. Here’s proof from a client in the finance industry.
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1 in 5 small businesses still on the sidelines of social media
Small businesses can benefit from social media marketing, but 1 in 5 still don’t have a presence on these channels.
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