Blog | Brafton

The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

Join the conversation and let’s grow together!

Feb 16, 2016 Content Marketing Ben Silverman

8 ways content marketers make mistakes that waste their efforts

Staying ahead of these 8 common marketing mistakes can save you time and money, and help to keep your customers engaged.

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Feb 16, 2016 News Gregory Rich

8 ways content marketers make mistakes that waste their efforts [Video]

Only thirty percent of B2B marketers said their content strategies were effective, according to the Content Marketing Institute's 2016 Benchmarks, Budgets and Trends report.

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Feb 12, 2016 Content Marketing Molly Buccini

Behind the content marketing scenes at Brafton with Strategist Hunter Moss

What it’s like to be a Brafton content marketing strategist, from the perspective of Chicago-based account manager Hunter Moss.

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Feb 12, 2016 Content Writing Ben Silverman

Is there an optimal length for blog content?

Are you attracting new audiences or building your relationship with potential customers? Your content length determines how people interact with your site.

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Feb 11, 2016 News Molly Buccini

5 Marketing Results That Prove the Value of Video Blogging

A look at one Brafton client’s video blog success, plus a few examples of different approaches you can take for video blogging.

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Feb 09, 2016 Content Marketing Samantha Gordon

How content marketing and PR can work together for you

One of Brafton’s content management strategists shared his insight and personal experience to help settle the debate on whether PR or content marketing is the best strategy.

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