The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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A picture is worth 1,000 keywords: Optimize graphics for SEO
Text isn’t the only way to increase the search visibility of your site. Graphics can help too. Here are our 6 tips for increasing the SEO of your images.
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The 3 reasons Verizon acquired Yahoo: Content, data & video
The Verizon-Yahoo deal shows us that targeted digital content is gold, but it’s only as powerful as the platform it is delivered on.
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How podcasting can benefit your content marketing strategy
Podcasting is emerging as one of the more effective thought leadership tools marketers can leverage to differentiate their brands.
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Increase conversions with these 6 modern web design trends
Subtle web design features can go a long way. Here are six design elements for your website aimed to boost your conversions.
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Beyond HTTPS security: SEO benefits of making the switch
HTTPS now accounts for 30 percent of first-page Google results. Here’s why you should use it not just for security, but for SEO.
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3 content marketing lessons from the success of Pokemon Go
What the sudden rise in popularity of Pokemon Go means for emerging trends in the marketing world and what marketers can do to stay ahead.
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2 Marketing Approaches to Make the Most of the Summer Slump
Feeling the summer burn? While business might be dipping, there are still content marketing opportunities to engage your audience and plan for the fall.
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Tips to double dip into your content marketing resource pool
There will come a time when your content stops getting the traction it once did. When that day comes, make sure you know how to bring it back to life.
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