The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Concocting the perfect CRO potion: What to know (infographic)
Effective conversion rate optimization may seem like the Holy Grail of content marketing. After all, attempting to fine-tune conversion pathways can be a long journey that leaves marketers either defeated or embolde
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5 Content types to improve social ROI
Imagine you’re scrolling through your social feeds. You see: a video on a breaking news story, a viral listicle on this year’s top marketing trends, and photos a friend posted from their latest vacation. That’s a lo
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How MarketMuse brought us to page one of Google [Case Study]
Editor’s note: updated 11/9/17. We now rank #2 for “Content marketing agency.” I knew there was something missing. You do your keyword research, you optimize all on-page technical factors, and you
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Email UX: Save the spam for your scrambled eggs
Ignoring UX best practices for your email marketing is a one-way ticket to spam city.
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Brafton’s Weekly Content Marketing Roundup: May 1 – May 5
From email ROI to graphics gold, this week’s content marketing roundup has it all.
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Brafton by design: Visual marketing with Courtney Meyer
From blog posts to eBooks to infographics, Courtney Meyer is the mastermind behind Brafton’s visual marketing.
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How we increased newsletter subscriptions by 532% [success story]
“Don’t put a newsletter CTA on your blog, it’s a waste of space and no one will subscribe.” I cringe when I try to count how many times I said that out loud to a client. But a healthy dose of humble pie is in the st
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The right marketing tone is music to prospects’ ears
If your content is tone deaf, you risk losing out on a lot with your prospects. Here’s how to make sure you’ve set the right tone.
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