The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Optimize your blog for lead gen with effective CTAs
If you want to boost your blog’s lead generation, you’ve got to guide and encourage your visitors with successful CTAs.
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From info to imagery: Transforming text with infographics
Human beings may love to gab, but the visual marketing provided by infographics cuts through the noise.
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What beer and content marketing have in common
Let me preempt you; no, it is not a stretch to tie content marketing to beer, nor is this article self-indulgent in any way [Editor’s note: OK, Jeff]. Allow me to explain how my passion for the suds transcends the d
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Content experience is customer experience
By 2020, customer experience (CX) is projected to surpass price and product offering as the key differentiator influencing purchasing decisions. That means merely providing a superior product that is priced within r
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Common and crazy design mistakes we can’t look away from
Graphic designs that are so bad they’re good are funny to look at, but they aren’t going to do anything when it comes to converting your prospects.
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Senior Writer Mike Manahan on puns, maple syrup and his mom
These days, almost anyone can be a writer. All it takes is a WordPress account and a pulse. But if you want to write for enterprise and mid-market clients at Brafton, you need impeccable grammar, creativity, the abi
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Brafton’s Weekly Content Marketing Roundup May 8 – May 12
This week, read all about the importance of brand logo design, how video is taking over the marketing landscape, and much more.
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Chris Helms: Editor Extraordinaire Turned Project Manager
The beautiful thing about content marketing is that all departments come together to work on a client strategy. This is one of the things Project Manager Chris Helms likes most about his current role. He describes h
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