The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

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Apr 28, 2017 Content Strategy Tressa Sloane

How content marketing is evolving – and changing everything

The evolution of content marketing has drastically changed the industry. And it’s still got some changes to go through.

Apr 27, 2017 Life At Brafton Courtney Charroux

The Greatest Reward: Meeting Brafton At The Finish Line

In Boston, the month of April brings joy to the entire city. We’ve definitely got baseball and often times we have playoff hockey and playoff basketball. It’s often the time of year that it finally gets warmer and u

Marketing ROI depends on the content you create.

Apr 26, 2017 Content Strategy Eric Wendt

Your content marketing strategy determines time to ROI [infographic]

Curious how long it takes to see content marketing ROI? Find out the role your strategy plays.

Apr 25, 2017 Content Strategy Tressa Sloane

Mobile rises and data costs fall: What it means for video

With mobile data costs decreasing, now is the time to harness the power of video marketing to effectively reach smartphone users.

Apr 25, 2017 Life At Brafton Tressa Sloane

May the code be with you: Web dev jedi Deryk King

What does a web developer do? Director of Technical Services Deryk King gives us the dish, and a whole lot more.

Apr 24, 2017 Content Strategy Walt Clark

Unicorn Frappuccinos: How Starbucks Won Social Media Last Week

Starbucks struck content marketing gold with their ephemeral Unicorn Frappuccino campaign. Let’s talk about why it worked so well.

Apr 24, 2017 Content Strategy Tressa Sloane

Effective CTAs: Your ultimate conversion machines

Steer your prospects in the right direction with enticing CTAs that get you more conversions.

Find out how Joe D'Angelo balances account management on two coasts.

Apr 21, 2017 Life At Brafton Eric Wendt

The art of the deal: Sales and strategy with Joe D’Angelo

Joe D’Angelo explains how he became Brafton’s very own sales and strategy guru.

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