The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
AI & Data Protection: Do You Know Where Your Data Is?
The newness of AI and its use of publicly shared information has made it difficult for people so let’s explore them together.
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Social Media Marketing vs. Content Marketing: What’s the Right Choice? [Infographic]
Two heavyweights enter the ring. In one corner, we have social media marketing — renowned for lightning-fast jabs and real-time engagement. And in the opposite corner, there’s content marketing, with a reputation fo
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Your Content Promotion Strategy Guide: 7 Steps to Increase Visibility
By promoting your marketing content, you can reach new audiences and improve the ROI of your materials. Here’s how to do it.
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How To Craft an Engaging ‘About the Author’ (+ Examples)
Finished your manuscript? Started a blog? Craft an engaging About the Author bio with our complete guide, including actionable tips and examples.
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What Does ChatGPT Think About Your Brand?
Have you ever asked generative AI about your brand or business? If not, this is why it could be a valuable exercise.
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The Outbound Marketing Playbook: Tactics To Drive Leads and Visibility
Learn how outbound marketing helps brands set themselves apart with real-world examples and strategies to boost visibility and achieve campaign success.
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How To Conduct an Actionable Content Audit in 2026
A content audit allows brands to scrap what isn’t working, improve what is and outrank competitors in search. I mean, who doesn’t like the sound of that?
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AI in Marketing: December AI Round-Up and Rundown
As we bid farewell to another year, it’s time to round up the most compelling marketing, technology and AI events that happened this month.
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