The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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How To Remove Fake Google Reviews: 7-Step Process
You can probably think of a lot of ways Google has made your business better, from boosting your online visibility through Google Search to driving traffic via Google Ads. But one modern headache still remains: fake
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What does a PPC specialist do?
Ever wondered what a day in the life of a PPC specialist looks like? Well, read on to find out exactly how a working day in PPC might play out.
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The keys to writing marketing copy
Supercharge your marketing copy so it reaches your target audience every time, line by line, regardless of content type or platform.
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10 Questions To Ask in a Marketing Interview (and How To Ace It)
Want a potential employer to see you’re thoughtful, well-researched and creative? Here are 10 questions to ask in a marketing interview!
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From Data to Trust: AI-Driven Storytelling for Brand Credibility
Did you know that stories can make your content much more memorable than facts alone? In today’s competitive marketing landscape, storytelling has become indispensable for brands aiming to connect with their audienc
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Google’s Search Market Share Dips Below 90% for the First Time in a Decade
Google’s search share fell below 90% in late 2024, a first since 2015. Learn why this matters and how marketers can adapt to the changing search landscape.
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Mastering Organic Social Media Post Writing: Best Practices and Strategies
Crafting this content requires a blend of creativity, strategy and an understanding of what resonates with your audience.
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AI Overviews and SEO: Do They Help or Hurt Each Other?
There are rumblings about how artificial intelligence will impact search engine optimization. Will it ultimately help or hurt? How should you prepare?
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