The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Why tech developments will change how you create content
Advanced search technology will impact SEO and content marketing strategies, forcing brands to evolve or else be left behind.
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Google isn’t gold: How state-centric SEO strategies are turning heads
While Google remains the leading search engine, a study finds some geographic audiences prefer alternative sites.
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Tiffany & Co. wins top Facebook marketing prize
A study shows that Tiffany & Co. generates the most interactions on Facebook and where opportunities may lie.
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CapWest connects with customers through educational content [interview]
CapWest President and CEO Monte Robbins explains why he turned to custom web content to improve home buying for every American.
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75% of Americans delete emails if they aren’t optimized for mobile
It’s more important that marketers optimize web content for mobile readers, including both technical aspects and the messages themselves.
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White papers still valuable content type for B2Bs [data]
B2Bs clearly value content marketing, and most brands will continue to invest in long-form content like white papers.
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Survey says: Videos viewed as most-effective content format
Marketers are capturing the potential of video content and realizing it has a powerful impact on their bottom lines.
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82% to produce more content in 2013 – why white papers get the axe?
Content marketing is becoming a staple for companies, but some brands are foregoing white papers for formats easier to digest.
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