The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Real-time marketing requires brands to get social, and fast
Real-time marketing thrives on popular social media hubs, but brands must be agile to see results.
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Quality UX & video content fuel mobile site conversions
Brands may see ongoing mobile search traffic upticks, but are their sites up to the task of increasing website conversions?
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Google advises marketers to get moving with mobile
Mobile site optimization can no longer be left on the back burner, as Google recently offered guidance on site speed.
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Video content keeps brand messages in front of cable-cutters
Brands find video content drives marketing goals as the media landscape evolves and consumers watch less TV.
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A case for organic content: Aggressive bidding drives up CPC
Marketers might be spending too much money for paid ad campaigns when overtaken by the competitive spirit, a study finds.
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Sci-Fi marketing: Google Glass to charge for gazing at content
A new Google patent could charge advertisers any time a Google Glass user gazes at offline or online content.
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How to convert online conversation into digital content – 3rd Thursday Tip
Brands can use social chatter as inspiration for their ongoing content marketing strategies. Here’s how:
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Why broad search studies don’t tell the whole brand story
Aggregate search data talks about the overall market, but regional trends and content analytics can suggest other marketing avenues for brands.
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