Blog | Brafton

The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

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Google's Matt Cutts explains that when it comes to web content for SEO, it's better to do it right or not do it at all.

Nov 19, 2013 News Lauren Kaye

Cutts: If you’re not going to do SEO content right, don’t do it at all

In the latest Google Webmaster Help Channel video, Cutts confesses his content shortcut, and reveals a secret: Why you may not need unique meta tag descriptions.

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Giphy brings GIFs to Twitter news feeds - a sign of what's to come for brands' social media marketing campaigns?

Nov 19, 2013 News Lauren Kaye

Will GIFs take the social media space by storm?

Think GIFs are just for Buzzfeed? Think again, because GIFs are coming to Twitter newsfeeds and marketers may want to get moving on this motion-based content.

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Marketers shouldn't steer clear of GIFs because there offer massive engagement potential.

Nov 18, 2013 Legacy Max Adagio

5 types of marketing GIFs your customers won’t be able to resist

GIFs aren’t just a daily distraction. They can vastly improve your visual content by animating static images.

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Marketers may think their custom content is optimized for success and driving results, but recipients may disagree.

Nov 18, 2013 News Lauren Kaye

Your content probably isn’t as good as you think: Data

A study reveals shocking data – most marketers think their tailored web content is working, but customers don’t necessarily agree.

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Marketers must be creating the kind of content that drives results, which means monitoring analytics reports regularly.

Nov 18, 2013 News Lauren Kaye

Are you driving a content convertible or clunker?

Marketers are in content marketing for the money, but they need to be familiar with analytics reporting to know whether they’re succeeding.

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Marketers should create content strategies that earn white hat links naturally.

Nov 15, 2013 News Lauren Kaye

Think before you link – Keep comments organic and scheme-free

Marketers are safe if they’re leaving organic comments in their own names and linking to useful information, but responding to web content on behalf of a brand can seem spammy.

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