The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Cutts: The 100-link rule is outdated as websites grow and develop
Matt Cutts explains why the 100-link rule is no longer relevant, and what marketers should worry about instead.
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Brafton’s community outreach: Baking for Typhoon Haiyan Relief
We’ve seen horrifying images of the devastation Typhoon Haiyan brought to much of the Philippines earlier this month. With more than 5,000 people killed in the storm and more than four million displaced, making it t
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Strategist Sabrina’s art exhibit & why fostering creativity off hours is key to content marketing success
Sabrina Brett’s creative flair encompasses all aspects of her life: Whether she’s on the job as a content marketing strategist at Brafton or expressing herself through visual and performance art. Her paintings can b
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6 Thoughts on the Yahoo-Katie Couric deal, Authorship and content marketing
Yahoo recently announced it’s bringing Katie Couric on board as its Global Anchor in a sign that digital journalism is becoming more elite.
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Cutts on SEO: Don’t wait until you’re caught red handed to take action
Marketers can’t afford to wait until Google notices bad SEO. They need to take corrective action as soon as they notice anything spammy.
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Proof that landing pages with video provide superior ROI
An A/B test proves why landing pages are better with video content – they drive much higher conversions and bring in more traffic.
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34 Statistics marketers can be thankful for this holiday season
The holiday season is upon us, and there are many reasons marketers should be thankful. Check out these 34 stats that prove why.
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Creating high-quality content & an editorial community in Chicago: Our Windy City hub
Can a city claim to corner the market on quality content? The bustle of New York City media often contributes to its current recognition as a hub of American journalism, and the city’s association with the fie
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