The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
2016 content trends: When to use (& how not to abuse) humor, #12DaysofContent
Even in so called “boring” industries, humor can be a great way to connect with an audience. Here’s a strategist’s tips for making content funny and entertaining.
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Push traffic down the sales funnel with these conversation optimization tips
Struggling to turn your company’s leads into customers? Here are our five conversion optimization tips to push your site’s traffic down the sales funnel.
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2016 Content trends: Use competitive analysis to create better-than-the-rest content, #12daysofcontent
Smart competitive analysis can help you unlock content opportunities to fill gaps in the conversation. Brafton Consulting Director Natalie Grogan’s sharing three things to incorporate in your competitive analysis.
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Tap into the total Twittersphere: Show promoted content to logged-out users
Now that promoted tweets are available to an increasing amount of non-Twitterers, here are our 5 tips for making the most out of your Twitter content.
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2016 Content marketing trends: Video for ROI wins #12daysofcontent
Creating more video content is among marketers’ top goals for 2016, but how can you make sure your strategies will provide video marketing ROI? A strategist offers his advice in this #12DaysofContent video.
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2016 Content marketing trends: Tech for better content integration, #12daysofcontent
Most brands don’t have the ability to seamlessly integrate content onto their websites. Vice President of Product Meredith Farley’s offering Brafton’s solution.
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2016 Content trends: Lead generation practices & overlooked opportunities, #12daysofcontent
It’s strange to think of something like “lead generation” as a trend – it’s always been “in fashion.” But I’m definitely seeing a rise in interest for content’s
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2016 Content Trends – Build trust & make more sales with longform content – #12DaysOfContent
Our attention spans might be short, but longform content is growing in popularity. Content Editor Matt Ellsworth explains why you shouldn’t overlook this content format.
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