The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Everything To Know About Generative AI vs. Other Types of Artificial Intelligence
Not all AI is created equal. We walk you through traditional and generative AI, unique characteristics and ideal use cases.
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Top 11 SaaS Marketing Tools
No matter the personal opinions you hold about software as a service (SaaS), the allure of the business model has been around for a while. Why? Because it can offer some hearty benefits, especially for your marketin
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Meet the New Google Trends API (Alpha): Your Gateway to Smarter Search Data
Learn what Google’s introduction of the new Google Trends API (Alpha) means for your search data and a revitalized approach to digital marketing campaigns.
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5 Attainable Benefits of Synergizing Sales Ops, PPC and CRM Systems
Discover top benefits of aligning Sales Ops, PPC and CRM systems, and learn how this synergy drives smarter decisions, better leads and higher ROI.
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Easy-To-Rank Keywords Explained: How To Find, Assess and Use Them for Fast SEO Wins
Discover what makes a keyword easy to rank, why low difficulty keywords matter and how to use tools for SEO success.
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Your New Gatekeeper Is an AI: Why ‘Share of Model’ Is the New Metric You Can’t Ignore
Share of Model is the AI era’s new metric. If you’re not training the bots to love you, you’re training them to forget you.
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Website Marketing: The Definitive Guide (Infographic)
Properly managed, a website marketing strategy can help your business attract new customers and ultimately expand your business’s share of the market.
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OpenAI Announced GPT-5 — How Much Bigger & Better Can It Get?
GPT-5 is here, and OpenAI has big claims. Here’s what you can expect from the newest iteration of the leading model, and what marketers can expect from it.
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