Blog | Brafton

The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

Join the conversation and let’s grow together!

Sep 02, 2025 Content Writing Aleisha White

How To Apply the Six Thinking Hats in Marketing

Want to push your campaigns to the limits with a structured approach to innovative thinking? Learn how to use the Six Thinking Hats technique here.

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Sep 01, 2025 Paid Search Lesley Morrison

Direct vs. Programmatic Advertising Explained: A Guide for Marketers (Infographic)

Discover the key differences between direct and programmatic advertising, their pros and cons and how to choose the best strategy for your campaigns.

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Aug 29, 2025 Content Strategy Michael O’Neill

6 Real-Life Target Audience Examples to Help You Define Your Own (B2B and B2C)

To create effective messaging within your marketing campaigns, you first need to define your target audience.

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Aug 28, 2025 Content Marketing Melinda Miley

Content Marketing Tips for Travel and Tourism Companies

Content marketing in the travel and tourism space is a unique adventure. Journey along with us as we unpack it all.

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Aug 28, 2025 ai Chad Hetherington

August AI Roundup & Rundown: Google’s AI Mode Goes Global, AI Investment Nets No Return and a Bubble Bound To Burst?

August marked a palpable shift in public opinion on AI, triggered by GPT-5’s release. Read all about that and more in this month’s AI Roundup & Rundown.

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Aug 28, 2025 Content Strategy Anima McBrown

How To Choose the Right Marketing Strategy for Educational Institutes

Develop a marketing strategy for educational institutes and hit all the major markers for clever strategic planning, adaptable tactics and repeatable wins.

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