The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Build a Winning Newsletter Strategy in 6 Steps
Learn how to build a winning newsletter strategy in 6 steps. Boost open rates, grow your email list and drive results with expert tips.
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Draft a Proven AI Content Strategy To Ideate With Confidence
AI is no longer just a content creation assistant — it can help you create your whole strategy. Here’s how to use AI effectively to facilitate your content strategy.
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How Often Does Google Analytics Update? What To Know (and When To Act)
Google Analytics updates every 24-48 hours, so your strategy planning must work with that. Here’s how.
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Building a Data-Driven Email Segmentation Strategy: A Guide for Marketers
From lifting your bottom line to improving click-through rates and customer lifetime value, how to build a data-backed email segmentation strategy.
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Back to the Basics: Protecting Brand Voice and Quality in the Age of AI
And AI isn’t just shaping how content is produced — it’s reshaping how content is found.
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Your 2026 Webinar Strategy: How To Plan a Successful Webinar Event in 7 Steps
A webinar strategy is an essential pillar of every good webinar event. Here’s how to plan webinars that draw crowds and fulfill business goals.
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From Panda to AI Mode: Why Content Creators Need To Raise the Bar Again
Last week, we exhibited at the Technology For Marketing (TFM) Expo at London’s Excel. We were there to promote contentmarketing.ai, our custom-built platform that helps marketers create quality content using AI. Uns
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How To Create a Case Study: From Ideation to Distribution
Learn how to create a case study that highlights results, builds credibility and wins clients. Follow our step-by-step process with examples and pro tips.
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