The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
How To Write Like a Journalist (And Why It Matters in Marketing) [Infographic]
Learn more about how to write like a journalist and why journalism skills are essential to content marketing.
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How Ruairí Tobin Finds Balance at Brafton
Learn more about Ruairí Tobin, an essential team member at Brafton, and how he maintains both a family-centric lifestyle and a successful career.
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The Lead-to-Close Marketing Solution: A Definitive Guide
Once you have leads, what do you do with them? How do you qualify a lead? How do you close it? Here’s our lead-to-close marketing solution.
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Content People: Screenwriting, Storytelling and Superheroes
As a filmmaker, comic writer and co-creator of “Halt and Catch Fire,” Christopher Cantwell brings heroes to life. Join Content People’s creator and host, Meredith Farley, as she learns how his impressive career got
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Why Real Estate Video Marketing Is Essential in 2026
Real estate video is a powerful marketing tool for agents to attract sellers and buyers. Here’s everything you need to know about producing and distributing an effective video.
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Content People: Roses, Thorns, Buds and Questions
Jared Meyers, President of SIDO Innovation LLC, doesn’t just design products; he creates experiences. Chatting with Content People’s creator and host, Meredith Farley, Jared talks about why humans should be at the c
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Multichannel Marketing Vs Omnichannel: Definitions, Key Differences and Examples
They sound similar, but are they? Let’s dive into multichannel vs omnichannel marketing and discover what each approach is really about, and how you can know which might be the better option for you.
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