Blog | Brafton

The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

Join the conversation and let’s grow together!

Apr 19, 2023 Social Media Dominick Sorrentino

Your Guide to Social Media Impression Definitions + 7 Essential Marketing Metrics (With Infographics)

Why impressions and other metrics are important and necessary to track in your marketing strategy.

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Apr 18, 2023 Brafton Research Lab Madelyn Gardner

61% of B2B Marketers Are Using TikTok: Survey Results (Infographic)

We asked 100 B2B marketers about their TikTok use (or lack thereof) to discover if it’s the right move for advertising professionals. Here’s what they said.

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Apr 18, 2023 Brafton Research Lab Madelyn Gardner

Mastering Content Marketing Management: Survey Results

We polled over 120 marketing professionals to find out how they conduct their content marketing management. See the results for yourself!

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Apr 18, 2023 ai Samantha Finley

Considering What AI Tools for Digital Marketing Can Do for Your Brand

Are you looking to gain a competitive edge in your industry? These AI tools for digital marketing are a great place to start.

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Apr 14, 2023 ai Stevie Snow

The Content Creation Tools We Live and Die By

There are hundreds of content creation tools out there, but which ones are actually worth using? Here are our favorite resources to create copy with.

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Apr 13, 2023 Content People Podcast Meredith Farley

Content People: Season 1 Wrapped and a Casual Conversation

Annnnnnd Season 1 of Content People is a wrap! Across these first 18 episodes, we’ve covered everything from career strategy and brand storytelling to product design, imposter syndrome and how to pitch a TV show — a

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