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Social media FAQs: what marketers want to know about social media best practices
Content marketing without social media is impossible. And pairing dynamic paid ad campaigns with an effective organic strategy can amplify your content and generate hard ROI for your business.
Reboots & revivals: What ‘A Star is Born’ teaches us about content optimization
Instead of creating brand-new content, brands should place more of their time re-optimizing older posts and maximizing the investments they’ve already made. It’s what the film industry does, as evidenced by “A Star Is Born,” a movie that was originally released in 1937, then rebooted in 1954, 1976 and 2018.
Your Guide to 16 Types of Written Content
Creative content writing is both a science and an art form. Executing on a sophisticated content strategy that includes the written word is not a walk in the park, and many marketers fail to understand how to pivot their approaches to each asset.
How content personalization drives conversions and revenue
Forty percent of consumers spend more when you personalize the customer experience. Content personalization is the next stage in marketing evolution. How often do you delete emails without reading them? Or mute commercials in between your fav TV show?
Helping Crews Control Think Global With Local SEO
It’s called local SEO at a global scale, and it resulted in big traffic gains for Crews Control.
The Perfect Content Marketing Cocktail for Lanshore
Lanshore partnered with Brafton to optimize commercial landing pages, and develop powerful lead generation assets.
How to turn emotion into revenue with nostalgia marketing (+ 7 real-life examples)
How brands like BuzzFeed, Disney and Spotify monetize your memory.
How to conduct a comprehensive marketing audit
Transform your business with targeted marketing insights and competitive analyses.
How We Made Webex’s Blog Go 📈
Hundreds of thousands of dollars in new traffic value? Yeah, we did that for Webex.
How to drive your entire sales cycle with content marketing
To capitalize on your sales funnel you need a content funnel.