Well-informed content marketing decisions generate better outcomes.

Be strategic in how you leverage your smart BOFU content – it’s not every day you can grab some low-hanging fruit to show some quick ROI wins.Some buzzwords are great. They have real-world meaning, even if they are overused. But others are just rhetoric, attached to nothing tangible. Digital marketing has not escaped the buzzword… Read more »

You can never have too much collateral. That’s because the only way to match the intent of prospects in the sales funnel is with content that will wow them.

Content marketers have to fight for their budgets every day of their lives. But wouldn’t it be handy if you had a quick guide that perfectly illustrates your argument as to why content marketing is a valuable investment that is here to stay?

Page 1 Ranking Secrets (and How To Quantify Content Quality) The modern search landscape requires a new approach. The modern search landscape requires a new approach. So what did we do right? That’s what we walk through in this webinar hosted by Brafton’s AVP of Marketing Jeff Baker. You know you need content, and you… Read more »

How to bring together two departments with different views of the same goals.

Learn how Brafton website redesign services helped upgrade the user experience for two sister sites in the safety and security industry.

Learn how Brafton blog writing helps Jackson Therapy Partners reach two distinct audiences in the healthcare staffing industry.

Humans process information visually, so why not communicate with prospects through imagery?

Learn how Brafton redesigned Auguste Escoffier School of Culinary Arts’ website for better user experience, easier navigation and stronger brand awareness.