Free Paid Search Audit
As leaders in the content space, Brafton’s in-house PPC experts are equipped to optimize and scale your pay-per-click (PPC) efforts. Given the upfront investment of PPC campaigns and the associated risk, you want to make sure you’re playing your cards right: Let Brafton deal your hand, for free.
Ask about your free audit:
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How our free paid search audit offer works:
Once you request your free audit, a specialist from Brafton’s PPC team will be in touch. They’ll ask you for secure, view-only access to your Google Ads account so they can explore and analyze your current setup.
From there, Brafton’s PPC team will:
Review Historical Performance
We’ll review your account performance data from 3 distinct timeframes: the previous year, the past 90 days and the past month. They’ll derive insights and trends, and compare them against the most relevant industry benchmarks.
Analyze and Make Recommendations
After reviewing performance, our team will make strategic recommendations for your Google Ads account, including changes to:
- Structure.
- Budget.
- Keywords.
- Creative.
- Targeting.
- Extensions.
- Associated landing pages.
- Tracking.
- Conversion setup.
- And more.
Compare Performance Against Your Top Competitors
We don’t just look at your account — we’ll perform a comprehensive analysis of up to 3 of your competitors’ paid search efforts to help you gain a better understanding of what others in your industry are doing and how you could edge them out with the right PPC strategy.
Explore PPC Case Studies
FAQs
It’s a comprehensive review of your Google Ads account performance, structure, and strategy — conducted by Brafton’s in-house PPC specialists — to identify what’s working, what’s holding you back, and where there’s room to improve results.
Yes. There’s no cost and no obligation to become a Brafton client afterward. This offer is currently available to qualifying clients — request your audit and a specialist will confirm eligibility and next steps.
Just secure, view-only access to your Google Ads account. Our team never makes changes to your live campaigns during the audit — we’re only reviewing data and structure.
We review historical performance across three timeframes (past year, past 90 days, past month) against industry benchmarks, then deliver recommendations on account structure, budget, keywords, ad creative, targeting, extensions, landing pages, tracking, and conversion setup. We also benchmark your performance against up to three competitors.
Once you complete the discovery brief (a short questionnaire about your account and goals), your audit takes about 2 weeks to complete.
We primarily audit Google Ads, since that’s where most paid search budget and opportunity typically lives, but we can also audit Bing Ads campaigns.
You’ll walk away with clear, actionable recommendations you can implement yourself or bring to your current team. If you’d like help executing them, Brafton’s PPC team can also discuss ongoing management options — but there’s no pressure either way.
Brafton’s in-house PPC experts, the same team that manages paid search campaigns for clients across a range of industries.
Request Your Free Paid Search Audit
Ready to uncover the hidden value in your paid search strategy? Request your audit today for free strategic direction from Brafton’s world-class PPC experts.
