The Best Marketing Team Structures (8 Key Roles) + Infographic
Marketing teams come in all shapes and sizes, but all great teams possess certain defining values, functions and dynamics. Let’s find out what gold-medal marketing teams are made of.
Content Strategy
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
4 Bad Mission Statements (and How To Do Better With Yours) [Infographic]
Defining your purpose in life is a hefty goal. Perhaps that’s why there are so many bad mission statements out there that we can learn from.
How To Choose a Search Engine Visibility Tool
A search engine visibility tool is your window into and path toward higher rankings. Here’s how to choose the right one for you.
Top Marketing KPI Examples (Infographic + SlideShare)
Without actually tracking and measuring, how can you be sure that your marketing efforts are making an impact on your target audience and furthering the success of your brand?
SEMrush Keyword Magic Tool: How to develop an enchanted content strategy (tutorial)
Learn how to create a competitive keyword strategy with the SEMrush Keyword Magic Tool.
Crafting an Effective Real Estate Marketing Plan: How To Make Your Listings the Talk of the Town
Learn how to create a winning real estate marketing plan with actionable strategies to attract clients and grow your business.
CRM Marketing Examples Prove That Your CRM Is Critical for Content Marketing (Infographic)
Customer relationship management is vital for content marketing ROI. Here are some CRM marketing examples to base your efforts on.
How To Remove Fake Google Reviews: 7-Step Process
You can probably think of a lot of ways Google has made your business better, from boosting your online visibility through Google Search to driving traffic via Google Ads. But one modern headache still remains: fake Google reviews. Negative Google reviews, especially those that are fake, can significantly harm your brand reputation. They’re like party… Read more »
This Google Docs Marketing Template Will Help You Structure Your 2026 Plans
Learn how to create a marketing plan with a template. Streamline your strategy, save time and boost collaboration for success.
Unlocking Purpose: What Is a Value Statement?
Find out what goes into a brand value statement, why it’s important and how to make one of your own.