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Advertising spend by SaaS companies is expected to increase 118% by 2020. Getting your message in front of the right buyers is a challenge when so many other sellers are vying for attention.

LinkedIn is home to 40 million B2B decision-makers and 61 million senior-level influencers, making it the perfect vessel for communicating with industry professionals in your space.

Well-informed content marketing decisions generate better outcomes.

Be strategic in how you leverage your smart BOFU content – it’s not every day you can grab some low-hanging fruit to show some quick ROI wins.Some buzzwords are great. They have real-world meaning, even if they are overused. But others are just rhetoric, attached to nothing tangible. Digital marketing has not escaped the buzzword… Read more »

You can never have too much collateral. That’s because the only way to match the intent of prospects in the sales funnel is with content that will wow them.

Content marketers have to fight for their budgets every day of their lives. But wouldn’t it be handy if you had a quick guide that perfectly illustrates your argument as to why content marketing is a valuable investment that is here to stay?

Here, we’ve broken down the social media campaign process into seven easy-to-follow steps.

What’s the best CMS out there for content marketers? Let’s consider the top candidates.

Humans process information visually, so why not communicate with prospects through imagery?