Graphics

Oxford University Press was on the lookout for a content marketing partner that could help it attract new leads. Brafton delivered.

Oxford University Press sought quality assets at a comfortable cost to drive new leads. We delivered.

A visual content marketing strategy isn’t nice to have, it’s necessary. Human beings are hardwired to respond to imagery, and with so much digital detritus competing for consumer attention, visuals that attract and engage are essential for content marketing ROI.

12 content ideas trendier than shiplap. Real estate marketers are responsible for promoting and influencing the purchase of the largest asset the average American will ever own: a house.

We input 50 key content marketing terms into Google Trends and assessed five years of user search data. Based on these findings, we narrowed down our list to 20 terms that became more popular, less popular, stayed the same or fluctuated wildly.

Learn the tools, tactics and technology driving content marketing success.

Instead of creating brand-new content, brands should place more of their time re-optimizing older posts and maximizing the investments they’ve already made. It’s what the film industry does, as evidenced by “A Star Is Born,” a movie that was originally released in 1937, then rebooted in 1954, 1976 and 2018.

Forty percent of consumers spend more when you personalize the customer experience. Content personalization is the next stage in marketing evolution. How often do you delete emails without reading them? Or mute commercials in between your fav TV show?

How brands like BuzzFeed, Disney and Spotify monetize your memory.

Transform every staff member into a marketer. Employees have 10 times the social following as the brands they work for, and the content they share generates twice as many clicks.