The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
What Are Marketing Goals? Learn The Marketing Goal RAP (+ 2 Big Examples)
Are you executing a marketing strategy? Stop right there! You need marketing goals first — so here’s how to choose and fulfill them.
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The 8-Step Guide for Creating a Successful B2B SaaS Content Marketing Strategy
Are you navigating content marketing in the B2B SaaS market and wondering how to stand out? You’re not alone. In this article, we’ll guide you through practical steps to craft a content marketing strateg
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Master the Art of Social Media Calendar Planning
When it comes to social media calendar planning, there’s nothing better than staying up-to-date and ahead of your posting schedule. Here’s how to boss it up and create the best calendar for your team.
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This 6-Step Graphic Design Process Drives Results (Infographic)
Here’s how to turn a concept into a compelling visual communication tool through the graphic design process, from the creative brief to the finished product.
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How To Build a Content Creation Workflow in 6 Steps
What is content creation without a workflow? Quite likely, a flurry of email attachments passed back and forth beneath a cloud of frustration. It probably involves confusion around creative direction, due dates and
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Redesigning a Website The Right Way: A Holistic Guide To Getting Results
When you designed your current website, you probably looked at it the way I look at every pop culture reference I put into marketing content — that is, with immeasurable fondness and a little bit of pride. After all
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7 Marketing Must-Reads for the Holiday Season
The holidays are in full swing. Marketers around the world are drafting New Year’s resolutions for bringing success to their brands and leveling up their own skill sets. For some teams, December ends in a flur
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How To Choose Brand Colors That Pop
The golden arches. The red-and-white bullseye. These ultra-iconic logos wouldn’t be quite the same without a splash of color. And neither would yours. But the endless spectrum of options can be pretty overwhel
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