The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Bigger isn’t better when it comes to Facebook fan bases
A new report shows that companies marketing via Facebook struggle to engage a wider range of followers once they surpass the 10k mark.
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Moderating social commentary stifles engagement [study]
Marketers might be doing brands a disservice if they weed out negative comments, according to one study.
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Google answers to Authorship FAQs
Marketers using Authorship assume they are using best practices, but they must follow Google’s guidance to benefit.
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Video content saturation requires brands to advance their strategies
Americans are hungry for video content and brands must satiate buyers’ palettes to keep up.
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Marketers fear algorithmic updates most
A survey finds algorithmic updates inspire more fear in marketers than manual webspam penalties.
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How Neiman Marcus is killing it with Pinterest marketing
Most brands still struggle with finding what customers are looking for through social engagement and how to measure performance, but Neiman Marcus has found the sweet spot.
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How Facebook Likes lead to website conversions [data]
If a user Likes a brand on Facebook, his or her social network will likely form a positive opinion of that same company.
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4 reasons why Facebook isn’t dead
Some think Facebook will fall as newer platforms rise to fame, but there are reasons why the site still counts for social marketing success.
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