The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Ringing in the New Year at Brafton, with Auld Lang Syne’s author beside us
It’s hard to escape the song “Auld Lang Syne” during the holidays, whether you’re watching George Bailey discover life’s meaning in “It’s a Wonderful Life,” or celebrating the ball touching down with Ryan Seacrest.
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Smart email marketing is the way to win customer conversions
Email content remains one of the best ways to reach customers, but brands need to get smarter with their strategies as saturation sets in.
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Webmaster Tools update offers smarter keyword stats & content analytics precision
Google announced more precise data for Webmaster Tools reports, an update that might help marketers overcome Keyword-not-provided concerns.
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2014 Social Media Marketing Trends
It’s a New Year and there are fresh social media marketing trends that companies must consider to create cutting-edge campaigns for 2014.
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82% of marketers agree visual content is more attractive
Content marketing is no longer just about written formats – It’s catching eyes with visual formats like video and infographics.
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Google forgives fast: Rap Genius on the path to SEO recovery
Rap Genius is back on the top of SERPs with a speedy response to Google’s penalties that corrected questionable link practices.
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Stop losing leads in 2014
Brands are losing their hard-won leads by failing to follow up in a timely fashion, making it hard for content to reach its ROI potential.
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Why marketing strategies TOO focused on results may topple the sales funnel
Marketers realize they need results-driven strategies to get ahead, but they may be losing sight of the big picture for immediate success.
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