The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
It’s never too late to start marketing to the web-obsessed [data]
People are hooked on the internet. This won’t change any time soon, so now is the time to get onboard with content marketing.
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Social March madness starts next week: Are you game?
Cast your vote for the best social network starting March 6 in Braftons’ Social March Madness challenge.
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Top 3 things I learned at Social Media Week
As a first time Social Media Week attendee at this month’s New York City conference, I took away a lot of great information that I know is going to benefit Brafton’s social media team and our client strategies. I at
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Viewability – the most important ROI metric you’re not tracking
Without prominent calls to action and social media profiles that are clearly in view, content marketing efforts will be wasted.
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Short & sweet subject lines get more opens [study]
All marketing messages, but particularly email headlines, should be punchy and informative to quickly give readers information.
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The writer’s struggle against repetition: How to break free of daily vocabularies
It’s time for writers to break free from the vicious cycle of over using their favorite catch phrases in web content.
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Employee Spotlight: Meet Mike, writer turned content marketing manager
With a background in writing and digital marketing, Mike Bratschi’s got the skills to excel in today’s web landscape – and he has seamlessly transitioned through a couple of Brafton departments. He start
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Not all social followers are created equal [study]
When it comes to social media marketing, not all followers, Likes or Pins will contribute the same value.
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