Blog | Brafton

The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

Join the conversation and let’s grow together!

Mar 26, 2025 Content Writing Madelyn Gardner

Editorial Content Guide: How Brands Can Leverage Content for Engagement

Editorial content is an important component of any content marketing strategy. Here’s what brands should know when building out their editorial strategy.

Learn More

Mar 25, 2025 Content Creation Lesley Morrison

Enterprise Blogging: Why and How to Create a Corporate Blog

Discover how enterprise blogging boosts SEO, drives engagement and supports business growth through strategic, data-driven content.

Learn More

Mar 25, 2025 Content Creation Natalie Bispham

The 10 Best SaaS Websites

Discover the best SaaS websites of 2023, and take your business to the next level with the valuable insights and recommendations in this post.

Learn More

Mar 25, 2025 Brafton Research Lab Ben Crosby

Marketers’ Outlook on AI: From Optimism to Skepticism

Dive into marketers’ split views on AI: optimism, caution and why human-AI collaboration can’t be ignored. Discover these data-backed insights.

Learn More

Mar 25, 2025 Content Strategy Jessica Wells Russell

Top Marketing KPI Examples (Infographic + SlideShare)

Without actually tracking and measuring, how can you be sure that your marketing efforts are making an impact on your target audience and furthering the success of your brand?

Learn More