The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Social is the new SEO: 3 #SMX tips for clickable, personal content
Here are 3 steps to creating good SEO content that’s inherently social, from IBM’s VP of Marketing at SMX East 2014.
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B2B Social marketing doesn’t have to be boring: 15 campaigns that nail it
These 15 companies break the misconception that B2B social marketing has to be boring to come across as professional and drive ROI.
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Optimize social content for short, frequent viewing sessions
As social media app usage increases, people will be looking for easy-to-read content that can be consumed in a matter of minutes.
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2 ways to optimize content for holiday marketing … before it’s too late
The end of the year is coming, and brands need to make sure their web marketing strategies are ready for the increased economic activity that accompanies the holiday season.
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How to understand the story behind your content marketing numbers
Bigger isn’t always better, especially when it comes to Google Analytics data – so make sure you understand the story behind your content marketing numbers.
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Brafton’s Summer Travels: A season of content marketing
It was a busy summer season for Braftonians: Countless conferences, tradeshows and meeting with clients across the country!
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Panda 4.1 expected to benefit SMBs creating quality content
Google just released a new Panda update, and it’s good for smaller businesses that create high-quality content.
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826 Boston & Brafton engage a local community with our pro-bono social marketing campaign
We’re proud to introduce our first pro bono partnership with Boston’s chapter of the nationally acclaimed nonprofit organization, 826. It feels good to tweet for a cause, particularly one that hits close to home for
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