Blog | Brafton

The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

Join the conversation and let’s grow together!

A study found search is the best channel for clicks and transactions from marketing content.

Feb 02, 2015 News Lauren Kaye

Marketing by channel: Social is for discovery, search is for transactions

Latest data shows marketers who need clicks and conversions should distribute content and paid ads on search, where consumers are more likely to engage.

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Jan 30, 2015 News Molly Buccini

Snapchat launches Discover, new storytelling feature for brands

A new way to showcase branded content? Snapchat’s new Discover tool adds written storytelling to the mix.

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Brafton Content Marketing Questionnaire Steve Yuen Zipcar

Jan 30, 2015 Legacy Molly Buccini

Content Questionnaire: Steve Yuen, Zipcar

We’re talking content marketing insights with Zipcar’s Marketing Specialist Steve Yuen.

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As content creation gains even more traction, marketers need to improve their strategies to stand out.

Jan 29, 2015 News Lauren Kaye

Combat content saturation: When to post for the most engagement

Content engagement hasn’t kept up with the rate of content production, but marketers can generate more interactions with the right timing and strategy.

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Jan 28, 2015 Legacy Lauren Kaye

Content ROI grows 50%: Oral care company generates traffic & conversions

A client in the oral care industry wanted to see hard value from its content marketing, so we built a formula to prove ROI was increasing.

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Jan 28, 2015 Legacy Molly Buccini

Why your first piece of content isn’t always going to be a slam dunk

What happens when your first piece of content is delivered and it isn’t what you expected? (And how can you prevent that from happening in the first place?)

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