Blog | Brafton

The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

Join the conversation and let’s grow together!

Oct 28, 2016 Content Marketing Samantha Gordon

7 eerily effective Halloween marketing campaigns

Halloween is a chance for marketers to test their most creative content ideas. Our experts weigh in on why their favorite campaigns struck gold.

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Oct 26, 2016 Content Writing Eric Wendt

How to craft content with authority

Marketing professionals must be able to produce authoritative content marketing assets in their space to establish trust among readers and search engines.

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Oct 25, 2016 Content Marketing Ben Silverman

The do’s and don’ts of creating amazing email newsletters

These guidelines can help you craft an effective email newsletter to reach and resonate with your audience, from segmentation to content to design.

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Oct 21, 2016 Social Media Ben Silverman

Use real-time user data to better target new Pinterest ads

A look at one possible strategy to effectively use Pinterest’s new ads platform from one of Brafton’s own social media managers.

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Oct 18, 2016 Life At Brafton Samantha Gordon

Brafton’s Director of Video Product talks video marketing trends, lasagna and more

Brafton’s Director of Video Product shares his insights into creating great videos, trends to follow and avoid, and how to collaborate on a video project.

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