The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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3 video blog rockstars to learn from in 2017
In the first of our 12 days of content series, we look at why Casey Neistat, Gary Vaynerchuk and PBS Idea Channel are setting the pace for video blogging in 2017.
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Social media in 2017: New trends for the new year
Brafton’s Promotions & Engagement team weighs in on what will make social media campaigns successful for businesses in the coming year.
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Is there a ‘secret’ hiding in your Google Analytics referrals?
Russian hackers are targeting Google Analytics users with referral spam. Here’s how to avoid any misinterpretations of data.
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12 days of content marketing trends are in full swing
In this year’s 12 days of content marketing series, we’re exploring content marketing trends to watch in 2017 through examples of brands doing it right.
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How and why to Twitter verify for a social marketing VIP boost
Getting verified on Twitter can lend credibility to your social media marketing strategy. Here’s a look at the benefits and what you need to get verified.
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Play the long game when planning your content calendar
Want to squeeze every last drop of value from your content marketing strategy? It’s time to put your calendar to work and plan ahead.
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6 tips for defeating writer’s block and enhancing SEO
Certain strategies will not only help you combat writer’s block, but also ensure your posts are up to snuff where search engine optimization is concerned.
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The state of the blogging union: Time, tools and impact
The quality-first approach to content marketing has been standard practice for some time, but recent numbers illustrate just how much writing for the web has changed in recent years. Chicago-based web design firm Or
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