The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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How to Create Lifestyle Content That Makes an Impact (Infographic)
Learn the basics of lifestyle content and how to produce writing that’ll resonate with your target audience.
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From Friction to Flow: Building Synergy Between PPC, CRM and Sales Operations (8 Common Challenges + Solutions)
Learn how to fix 8 common challenges associated with building that all-important synergy between PPC, CRM and sales operations. Read here with Brafton.
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AI Is Helping, Not Hurting, Jobs? Insights From PwC’s Global AI Jobs Barometer
Is AI stealing our jobs? This barometer says “not really,” but it’s more complicated. Discover insights from PwC’s Global AI Jobs Barometer and what it means for marketers.
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How To Write Good Ad Copy (Like Your Job Depends on It)
Boring ads don’t sell. Learn how to write good ad copy to hook your audience and drive action with your next campaign.
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6 Contently Alternatives Smart Marketers Are Considering in 2026
Meet the 6 Contently alternatives smart marketers trust to create, optimize and manage content in 2025.
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Social Media for Insurance Agents: Build Trust, Get Leads and Grow Your Brand
Social media has officially entered the chat, and for insurance agents, it’s no longer optional. What used to be a “nice to have” is now one of the most effective ways to connect with clients, build trust and grow y
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How To Be a Better Copywriter Today: 12 Tips
Copywriting is a rewarding career, but it’s seldom a cakewalk. Learn how to be a better copywriter with these 12 tips.
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How Google’s June 2025 Core Update Will Reshape Search Results
Learn what Google’s June 2025 Core Update means for traditional search results, AI visibility, ranking volatility, ranking drops and more.
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